Jeff Jarvis met a reluctant blogger the other day:
the woman next to me was troubled, bearing weight on her shoulders from having to fill her blog and manage her blog. To her, the blog was a thing, a beast that needed to be fed, a never-ending sheet of blank paper. I turned to her and said she should see past the blog. It’s not a show with a rundown that, without feeding, turns into dead air. Indeed, if you look at it that way, you’ll probably write crappy blog posts. I’ve said before that if I think I need to write a post just because I haven’t written one, I inevitably come out with something forced and bad. Instead, I blog when I find something interesting that I’ve seen and I think, ‘I have to tell my friends about that.’ You’re the friends. So yes, I said, it’s just a conversation. And reading — hearing what others are saying — is every bit as important as writing.
(via Shane Richmond)